Apple's Advertising Volume: II

Our project is about the way that Apple Inc. advertises to the world and why it's successful.
Q: How much work do we need to do?
Look at this great ad that Apple has put out.

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Apple's Advertising

Apple does not just advertise it's products in a pure "here is our product and it's good" fashion. They sell the image, lifestyle, and tenacity of the hip, youth, and future.